Life sciences, and associated companies of all sizes, need data that can reveal a brand, uncover an audience, or highlight a market landscape—especially data which can be trended over time to easily identify and track key market dynamics.
For more than 30 years, AnswerSuite from Syneos Health has been providing all of these services and more. From disease and treatment data to share of voice/message tracking and promotional mix trends, AnswerSuite is your data expert in the biopharmaceutical industry.interested in learning more?
Promotional channel spend, HCP verbatim messages, diagnoses trends and treatment behaviors
New product promotional spend and Share of Voice (SOV) among competitors and across channels
Evaluation of promotional efforts by detail ratings and influence on prescribing habits
Customized Message Recall/ATU analyses, RX lift measurement, Rep detail analysis and pulse studies
Market intelligence through promotional spend by channel, share of voice and detail-level indication analytics. Use insights to optimize brand marketing strategy.
Understand intended drug therapy by condition across patient demographics through the patient-HCP interaction.
Strengthen insights from syndicated data to inform custom research, from quick-turn pulse studies to message testing and sales force effectiveness, and everything in between.
Our AnswersOn Series provides the industry with timely, relevant insights across multiple topics. From reports on physician treatment trends, patient profiling or biopharmaceutical advertising, AnswersOn provides critical answers to your business questions across markets and specialties.
Therapeutic areas are highlighted monthly to provide condition awareness, along with key market characteristics and promotional strategies.
AnswerSuite OncologyAnswers is a NEW quarterly market study providing critical success information—from the mouths of oncologists to marketers—on how to position and promote oncology products.Download report
AnswerSuite, a Syneos Health company, provides the market intelligence our clients require at every stage of the product lifecycle, including:
Biopharmaceutical companies spent $799M on personal detailing of asthma brands in 2021.Download/View Report
Psychiatrists, Rheumatologists, and Allergists are seeing the highest percentages of visits remotely in 1Q 2022.Download/View Report
Patients were 13% more likely to receive a prescription from an HCP visit in 2021 versus 2020. In 2021, 68% of office visits resulted in a prescription being written versus only 60% the previous year.Download/View Report
At the heart of AnswerSuite lies our dedicated panel of HCPs. Comprised of thousands of HCPs across 30 specialties, AnswerSuite offers one of the largest and most comprehensive promotional and treatment audits in the industry. With the ability to observe industry and behavioral trends over time, the continuity provided by our HCP partners allows for insight delivery monthly through our AnswerGenerator.
As the industry continues to evolve, so do we. In our 30 year history AnswerSuite has evolved and grown – from Scott-Levin Associates, Verispan, SDI Health, inVentiv Health and encuity research, what remains is our dedication to insightful market research and our panel of HCPs.
Working as your business partner, our analysts deliver unsurpassed service and insights to achieve your business goals.
With over 30 years’ experience delivering data-driven concepts to biopharma and payers, Cameron leads insights through data strategy.
Gina has over 24 years of experience supporting the biopharma industry serving in business development and market research roles.
With experience on the client and vendor side, Jennifer has over 20 years’ experience serving the industry through a market research lens.
Leveraging 20+ years in pharmaceutical research, Jason leads operations with an eye on efficiency to deliver the most impactful data to clients.
Christa has supported the healthcare industry for 16 years with experience in market research, product management and managed care.
Daniel is a technology expert with 16 years’ experience in designing, developing and implementing technology-based solutions.